Alexis Ohanian Applauds US Olympian for Breaking Stereotypes at Athlos NYC: 'Pink and Makeup Not Required

Tech entrepreneur and Reddit co-founder Alexis Ohanian, husband of tennis legend Serena Williams, has taken to social media to show his support after a US Olympian made waves with a powerful statement at Athlos NYC. The athlete declared that the event had successfully "debunked the stigma" that women in sports must conform to traditional feminine stereotypes like wearing pink or makeup.

Athlos NYC, a premier fitness and athletic competition, has been gaining attention for promoting strength, endurance, and inclusivity, rather than focusing on appearance. The Olympian’s statement resonated with many, highlighting the importance of shattering outdated norms in women’s sports. “It’s about performance, not presentation,” she emphasized, crediting Athlos for creating a space where athletes could thrive based on their skills, not societal expectations.

Ohanian, known for being a vocal advocate for women’s empowerment, quickly chimed in, sharing the Olympian’s message with his followers. “This is exactly why we need more platforms like Athlos,” he wrote. “It's time to celebrate athletes for their abilities, not how they look while doing it. Pink and makeup aren’t requirements to dominate.”

His response struck a chord with fans and fellow athletes, many of whom have long faced pressure to balance athleticism with traditional standards of femininity. Ohanian’s public endorsement of the movement reflects his ongoing commitment to supporting gender equality in sports—something he has championed alongside Serena Williams for years.

With his backing, the conversation around breaking gender norms in athletics is gaining momentum, encouraging a new generation of athletes to embrace their strength, confidence, and authenticity—on their terms. Athlos NYC is emerging as a key player in this shift, proving that excellence in sports has nothing to do with fitting into outdated molds.